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Social Media & Digital Media Specialist Surrey 2141898

  • NetHire
  • 09/08/19
  • Canada
  • Confidential / Yearly
  • Full-Time
Social Media and Digital Media Specialist

The Social Media and Digital Media Specialist works under the direction of the Marketing Manager and is a member of the marketing department.

He or she is responsible for executing and optimizing the performance of key marketing channels including SEM, Paid Social, SEO, and developing strategies to increase the fan base on sites such as but not limited to Facebook, Twitter, Instagram and YouTube by outlining a campaign calendar and conceptualizing tactics to increase audience participation. This person is also the voice of those public sites, actively engaging followers in a dialogue in an effort to transform visitors into advocates for the brand. This role will collaborate with both the marketing and sales teams to create relevant content and interactive media experiences through the social sites.

Research audience preferences and discover current trends
Create engaging text, image, video content, and posts design to sustain readers curiosity and create buzz around new products
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Facilitate online conversations with customers and respond to queries
Manage all online reputation sties and responses for CAG and each of the dealerships within CAG (i.e. Google Reviews, Yelp, etc.)
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Recommend innovative ways to attract prospective customers, like promotions and competitions
Continuously monitor and review social media strategies including content planning, content development, scheduling and posting.
Execute & optimize performance of key marketing channels including SEM, Paid Social, SEO and Display.
Measure and report performance of all digital marketing campaigns and evaluate against goals ( ROI and KPIs)
Work with the marketing manager to formulate new and creative growth strategies
Ensure tracking and conversion of all lead generation campaigns.
Identify, test, and implement new prospecting and retargeting opportunities
Work closely with the marketing team to improve performance of key channels
Develop enhanced reporting, analyze results, and create action plans
Develop and lead customer acquisition campaigns

A minimum requirement of 2-3 years of social media and digital media experience
An accomplished track record of digital initiatives driving content sharing, community participation, and lasting brand connections.
Excellent writing skills
Experience measuring, analyzing, and presenting campaign and program performance against established objectives
Strong understanding of performance marketing metrics (CPC, CPM, CTR, CPA ) and the ability to know how they impact the business and each marketing channel.
Extensive Experience with Google Analytics
Solid experience in SEM, Paid Social, SEO, and Display

For over fifty years, we have provided the best experiences possible to our customers and our employees. We have been named one of "Canada's Top Small & Medium Employers" as announced by the Globe & Mail, for five years running. Our people-centric core values help our employees understand and embrace our values of Purpose, Family, Excellence, Responsibility and Learning to each other and to our customers.

If you are interested in growing with a dynamic, customer-focused organization, we invite you to send us your resume!

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